A few years ago, I called for a "War On Symbols" in a traditional Post-Situationist way. The idea was to attack authority and big business not on a rational way, for example by Marxist critique, but on a sub-conscious, emotional, symbolic, instinct driven, *specifically anti-rational* way.
The results were *very* interesting to me.
Let's look at a progressive cause, let's say feminism.
There is something to be observed how this unwinds on social media.
If someone makes a rational post *for* feminism, there will likely arguments exchanged pro and con, and maybe a few angry posts. Similar, if someone makes a "rational" post against it.
If someone makes a rational post that also uses symbolism, something subliminal, subconscious, there will be rational discourse and lots of anger. Similar with an anti-feminist post of the same level, but the anger will likely be less.
Now if someone makes an anti-feminist post on a symbolic level *that is non-rational*, there will be lots of arguing and fighting, and less rational discourse. But if someone makes a symbolic post *for* feminism that is anti-rational, all hell will brake loose and there will likely be a shit storm and worse.
I'm giving the average reactions here; of course there were already shit storms for anti-feminist symbolic posts if they reach a large enough audience, and so on, and other examples that differed from it. But I'm talking about the average outcome.
What do we learn from this?
First, the right wing is already "tight in the saddle". On average social media, pro-right wing posts will generate much less confrontational reactions than anti-right wing ones. On many topics the right wing opinion is the "accepted one".
Second, so what about the options of anti-rational and symbolic activism?
I thought the hostile reactions implied that the rational way is indeed the better way to walk. Because people react better to rational discourse than to "attacks" aimed at the sublime and subconscious.
But then I read a comment by Jodorowsky that Symbolism makes people angry and afraid, because they are used to fend off rational criticism to their beliefs; but they are defenseless against the use of symbolism, and that's why they freak out, because they can not really protect themselves against it.
So, the use of anti-rational and subliminal tactics might prove very worthwhile in political and social activism. If you are willing to endure going through some shit storms.
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